Wednesday, May 6, 2009

Productivity Linked to WILB

Technology has blessed us with many benefits. It has made a world of information available to us, enhanced collaboration, made research easier and replaced voicemail with the infinitely less odious email. In fact, I like my high-tech distractions so much, that I’ve started to feel a bit guilty. Should I be “wasting” this much time idly tooling around the internet?

Good news. According to a recent University of Melbourne study, individuals who WILB — in other words, people who surf the Internet for fun at work — are about 9% more productive than those who don’t. It appears that taking short breaks in your routine, including a quick bit of WILB, enables the mind to rest itself, restoring your ability to concentrate.

It’s important that no more than 20% of the workday be spent in WILB, says Dr. Brent Coker of the University of Melbourne’s Department of Management and Marketing, because internet addiction can have the reverse effect, causing workers who are online to become irritable if they are interrupted.

So, WILB — in moderation — it’s good for you and your business.

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