Election Resource for Pharma + Healthcare PR Pros

Blogger John Mack, who also publishes Pharma Marketing News, has been keeping track of information about the views of presidential candidates John McCain and Barack Obama with respect to healthcare and other issues of importance to the pharmaceutical industry. He’s been posting this information on a special discussion forum devoted to the presidential campaign.

If you have a vested interest in pharmaceutical public relations, healthcare PR or health crisis management, check it out. You can subscribe to the forum and receive daily or weekly email updates.

Mack invites you to post your own stories, sources of information and opinions to the forum. “Just keep it relevant to the political issues of importance to the pharmaceutical industry,” he says.

You don’t have to register in order to post your opinions, thus preserving your anonymity.

The Power of a Well-Managed Brand

My politics are my own business, but I have to give “props” to the team behind the Barack Obama branding initiative.

Not only is the campaign’s red, white and blue logo — an “O” which evokes a rising sun — simple, effective and easily identifiable, but it sometimes seems as if the campaign’s volunteers have been issued copies of a style manual … and they’re actually paying careful attention to it! Campaign communiqués are all set in Gotham, an elegantly simple font that gives a very American look to all the campaign’s communications, including its website.

In the interest of bipartisanship — and because this blog entry should in no way be construed as an endorsement of any political candidate — you should also check out the websites of candidates John McCain and Hillary Clinton for comparison.