Tuesday, November 4, 2008

High-Tech Temptation: Leaving the Laptop Behind

For most public relations professionals, technology is not just a helpful tool; it’s a driver of our business. So, as a PR person, I was initially surprised when I read the headline of a recent Wall Street Journal blog by Nick Wingfield: “Time to Leave the Laptop Behind”.

Wingfield explains: “For years, mobile workers have been ditching their desktop computers for laptops that they can take wherever they go. Now road warriors are starting to realize that they can get even more portability — and lots of computing punch — from smart phones.”

Wingfield cites a recent survey by market research firm In-Stat which revealed that more than half (52%) of technology users said they could envision using a high-tech smart phone in the future as their sole computing device … provided that manufacturers could improve keyboards, screens and applications so that they work like those that come with a PC.

We’re not there yet —Chiclet keyboards and teeny-weeny screens can be mighty frustrating for PR consultants like me who are copious note-takers — but we can see the High-Tech Promised Land that lies just ahead.

Whether smart phones get bigger or laptops get smaller makes no nevermind to me. I just want the technology in place that will let me have my office with me wherever I go!

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Tuesday, May 6, 2008

A New High-Tech Tool for Cell Phone Junkies

I’ve been working in a technology public relations firm here in New York for more than 12 years now. It’s a great job … never boring. The only major downside is that all my non-tech-savvy, friends and relatives call me for advice whenever they’re faced with any major technology purchase. So I was thrilled to discover BillShrink, a new free service on the web that compares your current cell-phone plan to those offered by other wireless carriers and shows you the plans with the best call quality, at the lowest cost, based on your own personal usage needs. It’s still a little buggy, but BillShrink could be an invaluable tech tool that works for everyone who hates the complications that come with choosing a mobile plan.

(For the record, I currently use Verizon Wireless, but BillShrink says I could save $426 annually with T-Mobile. I’m definitely going to have to check that out!)

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